Is McDonald's All Day Breakfast Strategy Working?

While the company was facing a decline in comparable store sales for five consecutive quarters since Q2, 2014, its Q3 2015 results were promising, when the company finally reported positive comparable store sales on the back of its turnaround plan launched in May 2015. The "All Day Breakfast" initiative was launched in response to customer requests and the company reported that more than 120,000 people had tweeted in the past year making this request. While initial results of this initiative wil...